Marketing & Digital Analytics
Connect marketing activity to measurable business outcomes across campaigns, channels, audiences, and customer journeys.
How This Service Helps
Marketing teams need to distinguish activity from contribution. I help clarify the outcomes that matter, audit how interactions are measured, and connect campaign and customer data to a consistent analytical view.
Engagements can cover GA4 and GTM measurement, paid media reporting, attribution questions, customer behavior, ROI analysis, and marketing mix modeling. The work is tailored to the available data and the decisions the team is trying to make.
The result is better context for budget allocation, campaign evaluation, channel planning, and the next measurement improvement.
What I Can Help With
Questions This Work Can Help Answer
- Which campaigns and channels are contributing to the outcome?
- Where are measurement gaps in the customer journey?
- How should spend be compared across channels?
- What changes when attribution assumptions change?
- Which audiences or funnel stages need attention?
How I Approach the Work
Start with the
business question.
Clarify the decision, available data, stakeholders, and what a useful outcome looks like.
Build the
evidence.
Prepare, explore, validate, and analyze the data using methods appropriate to the question.
Connect analysis
to the business.
Turn findings into clear implications, tradeoffs, and decision-relevant insights.
Make the work
usable.
Deliver the appropriate dashboard, report, model, analysis, or recommendation.
Tools & Methods
Have a similar analytics challenge?
Let's discuss the business question, available data, and what a useful analytical deliverable could look like.
Discuss Your Project