Business Analytics Consulting

From complex data
to confident decisions

Analytics, modeling, and decision support for real business challenges.

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Ubeyd A. Dincer holding a certificate at an INFORMS Chicago Chapter event

About

Ubeyd A. Dincer, M.S.

Economics | Business Analytics | Applied Research

With a background in economics, graduate training in business analytics, industry experience in marketing analytics, and applied research in healthcare, this interdisciplinary approach brings a broader perspective to complex business challenges. It combines data, analytical methods, and business context to deliver actionable insights and support informed decision-making.

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Services

Analytics Built Around Your Business

From analysis to strategy, analytics services tailored to your business needs.

Business Analytics & Reporting

Turn complex business data into clear insights, measurable KPIs, and decision-ready reporting.

Exploratory data analysis (EDA)
KPI development & performance analysis
Statistical & quantitative analysis
Automated reporting

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BI & Data Visualization

Transform data into interactive dashboards and visual stories that make performance easier to understand.

Tableau & Power BI dashboards
Interactive data visualization
Executive & operational reporting
Data storytelling

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Data Engineering & Database Analytics

Build cleaner, more structured data foundations for reliable analysis, reporting, and decision-making.

SQL & database analytics
Data cleaning & transformation
Data normalization & integration
Data warehousing & multi-source data

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Predictive Analytics & Modeling

Use historical data and statistical models to understand drivers, anticipate outcomes, and support planning.

Regression & statistical modeling
Forecasting & time series analysis
Predictive modeling
Scenario analysis

Data Science & Machine Learning

Apply advanced analytical methods to uncover patterns, classify outcomes, and generate predictive insights.

Classification & clustering
Decision trees, SVM & neural networks
Association rule analysis
Model evaluation & feature selection

Marketing & Digital Analytics

Connect marketing activity to measurable business outcomes across campaigns, channels, audiences, and customer journeys.

GA4, GTM & campaign measurement
SEM, paid media & attribution analysis
Marketing ROI & customer behavior
Marketing Mix Modeling (MMM)

SEO & AI Search Analytics

Improve and measure digital discoverability across traditional search and evolving AI-powered search experiences.

SEO & Google Search Console analytics
Search performance measurement
GEO & AEO strategy
AI-era content & visibility analysis

Health Economics & Outcomes Research (HEOR)

Evaluate healthcare utilization, costs, outcomes, and economic value to support evidence-based decisions.

HCUP & administrative healthcare data
ICD-10-CM/PCS, CPT/HCPCS & DRG
Cost-effectiveness & cost-utility analysis
Healthcare cost & outcomes analysis

Simulation & Decision Modeling

Model uncertainty, alternative scenarios, and complex decision pathways to support evidence-based decisions.

Microsimulation modeling
Monte Carlo simulation
Markov & decision-analytic models
Sensitivity & scenario analysis

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Case Studies

Featured Work

Explore selected analytics projects across data visualization, market analysis, and predictive modeling.

Business Intelligence & Data Visualization

Global Library Analysis

An interactive Tableau analysis demonstrating exploratory data visualization and decision support.

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Market Analytics & Data Visualization

Chicago Airbnb Market Analysis

An exploratory analysis of pricing, occupancy, neighborhoods, and host dynamics in Chicago.

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IBM SPSS Modeler workflow comparing predictive modeling and clustering methods using the Titanic dataset

Predictive Analytics & Machine Learning

Titanic Survival Prediction with IBM SPSS Modeler

A machine learning project comparing classification and clustering workflows in IBM SPSS Modeler.

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Blog

Ideas Behind Better Decisions

Practical perspectives on analytics, measurement, and data-driven decision-making.

Illustrative SQL performance audit comparing a full table scan with a selective indexed query and estimated infrastructure costs.

Data Engineering & Database Analytics

Why Is Your SQL Query So Slow? A Practical Performance Audit Before Buying More Compute

November 5, 2026

Before paying for more database compute, inspect what your SQL query actually does. A practical audit connects execution plans, indexing, data scans, and cost.

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Working capital waterfall chart reconciling $50,000 in operating income to negative $35,000 in operating cash flow through changes in receivables, inventory, and payables.

Business Analytics & Decision Modeling

Your Business Is Profitable. Why Is Cash Running Out?

November 2, 2026

A company earns $50,000 but consumes $35,000 in operating cash. Learn how receivables, inventory, payables, and collection delays explain the gap.

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Modeled dashboard refresh cost curve showing the lowest combined refresh and stale-data cost at a four-hour interval.

Data Engineering & Database Analytics

How Often Should You Refresh Your Dashboard? The Business Cost of Stale Data

November 1, 2026

Should your dashboard refresh every hour, every four hours, or once a day? A worked cost model shows how to balance freshness, infrastructure expense, and decision risk.

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Contact

Let’s Work Together

Have a project in mind? Email me to discuss your goals and how we can work together.

Get in Touch

Let’s explore how analytics can support your business. Reach out at the email address below.

uadconsulting@gmail.com

I typically respond within 24–48 hours.