SEO & AI Search Analytics
Measure and improve digital discoverability across traditional search and evolving AI-powered search experiences.
How This Service Helps
Search visibility is a measurement problem as much as a content problem. I help establish how pages are discovered, which queries and topics matter, and where technical or content signals are limiting performance.
The work can combine Search Console analysis, technical review, query and content analysis, structured measurement, and visibility checks for AI search environments. Recommendations are tied to specific pages, audiences, and business questions.
This supports a clearer editorial and optimization backlog, better reporting on search performance, and more disciplined learning about what changes are helping.
What I Can Help With
Questions This Work Can Help Answer
- Which queries and pages are driving meaningful discovery?
- Where are impressions failing to become useful visits?
- What content gaps are visible in the search data?
- How can AI-search visibility be measured consistently?
- Which technical issues deserve attention first?
How I Approach the Work
Start with the
business question.
Clarify the decision, available data, stakeholders, and what a useful outcome looks like.
Build the
evidence.
Prepare, explore, validate, and analyze the data using methods appropriate to the question.
Connect analysis
to the business.
Turn findings into clear implications, tradeoffs, and decision-relevant insights.
Make the work
usable.
Deliver the appropriate dashboard, report, model, analysis, or recommendation.
Tools & Methods
Have a similar analytics challenge?
Let's discuss the business question, available data, and what a useful analytical deliverable could look like.
Discuss Your Project