Services

Data Science & Machine Learning

Apply advanced analytical methods to identify patterns, classify outcomes, and create evidence that can inform practical decisions.

How This Service Helps

Machine learning is not a substitute for a well-defined business question. I start by clarifying the decision, the outcome to estimate, and the cost of being wrong before selecting a method.

The work may include feature preparation, classification, clustering, association analysis, or model comparison. Evaluation focuses on whether the model generalizes, how its errors matter, and whether the results can be explained to the people using them.

This creates a grounded basis for targeting, triage, segmentation, experimentation, or further investigation without treating model output as a decision by itself.

What I Can Help With

01Classification & clusteringIdentify useful patterns across complex or high-dimensional data.
02Decision trees, SVM & neural networksClassify cases in ways that connect to a real workflow or decision.
03Association rule analysisGroup observations to explore segments, behaviors, or common traits.
04Feature selectionTest which features add signal and which add unnecessary complexity.
05Model evaluationEvaluate errors, stability, and generalization before relying on output.
06Pattern and segment analysisExplain model findings and limitations to non-technical stakeholders.

Questions This Work Can Help Answer

  • Which cases or customers share meaningful characteristics?
  • What makes a classification useful for the business process?
  • Which variables add signal and which add noise?
  • How should false positives and false negatives be weighed?
  • Can the model's output be explained and acted upon?

How I Approach the Work

01 / Understand

Start with the
business question.

Clarify the decision, available data, stakeholders, and what a useful outcome looks like.

02 / Analyze

Build the
evidence.

Prepare, explore, validate, and analyze the data using methods appropriate to the question.

03 / Translate

Connect analysis
to the business.

Turn findings into clear implications, tradeoffs, and decision-relevant insights.

04 / Deliver

Make the work
usable.

Deliver the appropriate dashboard, report, model, analysis, or recommendation.

Tools & Methods

PythonRSPSSSQLMachine LearningStatistical Analysis

Have a similar analytics challenge?

Let's discuss the business question, available data, and what a useful analytical deliverable could look like.

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